{"id":2379,"date":"2025-07-04T08:17:46","date_gmt":"2025-07-04T08:17:46","guid":{"rendered":"https:\/\/get2grow.eu\/?p=2379"},"modified":"2025-07-04T08:17:46","modified_gmt":"2025-07-04T08:17:46","slug":"dlaczego-70-decyzji-opiera-sie-na-zludzeniach","status":"publish","type":"post","link":"https:\/\/get2grow.eu\/en\/dlaczego-70-decyzji-opiera-sie-na-zludzeniach\/","title":{"rendered":"Why are 70% of business decisions based on illusions?"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">In the business world, every decision matters. As leaders, managers and business owners, we make hundreds of choices a day &#8211; from strategic investments to employee evaluations. But do we realize that most of these decisions are based not on objective facts, but on our subjective perception of reality? Imagine the situation: two experienced managers analyze the same financial data, attend the same board meeting, observe identical team behavior &#8211; and yet come to diametrically opposed conclusions.   <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Modern business psychology increasingly shows that what we see and how we interpret the world around us has a fundamental impact on our management decisions. Our perception is not a neutral reflection of reality &#8211; it is an active process that filters, interprets and often distorts the information coming at us from our environment. In an era when markets change from day to day and competition comes from unexpected directions, our ability to make accurate judgments can determine the success or failure of an entire organization.  <\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Mechanisms of perception in business<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>The halo (halo) effect &#8211; when the first impression determines everything<\/strong>.  <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Discovered by psychologist Edward Thorndike, the halo effect involves the automatic attribution of positive or negative qualities based on first impressions. In management practice, this means that a candidate from a prestigious university automatically gets points for communication competence, or a company with a modern headquarters is seen as more innovative &#8211; often without checking these qualities in practice. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Selective perception &#8211; we see what we want to see<\/strong>.  <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Our brains naturally filter information, focusing on data that confirms our beliefs. In business, this means that leaders can ignore warning signs that don&#8217;t match their vision. Harvard Business Review research shows that managers overestimate the odds of project success by as much as 30-40%, while downplaying the risks &#8211; the marketing team presents positive sales metrics while overlooking rising customer acquisition costs.  <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Anchoring effect &#8211; the first number matters<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">When we make financial decisions, our minds &#8220;anchor&#8221; on the first number we hear. If a supplier quotes a price of PLN 100,000, all subsequent proposals will be perceived through its prism. Even an agreed-upon price of PLN 70,000 will be perceived as a &#8220;good bargain,&#8221; even though the real value may be PLN 50,000.  <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Perception versus reality &#8211; systematic distortions<\/strong>.  <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ipsos research has revealed that people around the world systematically distort their perception of reality. In business, this translates into overestimation of competitive threats, underestimation of internal challenges, inadequate assessment of market potential and erroneous predictions about consumer behavior. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Practical tools for objectifying decisions<\/strong>.  <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The best organizations use specific methods to combat perceptual errors: pre-mortem analysis (imagining project failure before the project starts), red team exercises (setting up a team to question the main strategy), anonymous feedback systems and regular &#8220;playing devil&#8217;s advocate&#8221; sessions against key initiatives. Building teams with diverse perspectives and implementing decision-making systems based on multiple sources of information are also key. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Summary<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Understanding the mechanisms of perception is not a philosophical excess, but a practical skill necessary for modern management. In an era when the pace of change continues to accelerate and competition is becoming more complex, leaders must learn to distinguish between what they see and what actually exists. Organizations that invest in the perceptual awareness of their management teams gain a significant advantage in making strategic decisions.  <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Effective management begins with awareness of one&#8217;s own perceptual limitations. Only leaders who understand how much their perceptions influence business decisions can build organizations capable of long-term success. Remember: business reality is not what we see &#8211; it is what we are able to see beyond our perceptual limitations.  <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If you are looking for development check out our <a href=\"https:\/\/get2grow.eu\/en\/training-categories\/\">training courses<\/a> and choose something for yourself!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Please visit our <a href=\"https:\/\/www.facebook.com\/profile.php?id=100093557102077\">Facebook <\/a>and <a href=\"https:\/\/www.linkedin.com\/company\/get2grow-eu\/?viewAsMember=true\">LinkedIn<\/a> where we also post valuable content!  <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\">\n\n\n\n<h2 class=\"wp-block-heading\">Sources<\/h2>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Ipsos Global Research<\/strong> &#8211; &#8220;Perception versus reality &#8211; results of an international survey,&#8221; 2018. Available: <a href=\"https:\/\/www.ipsos.com\/pl-pl\/percepcja-rzeczywistosc-wyniki-miedzynarodowego-badania\">https:\/\/www.ipsos.com\/pl-pl\/percepcja-rzeczywistosc-wyniki-miedzynarodowego-badania<\/a> <\/li>\n\n\n\n<li><strong>Psychology of perception<\/strong> &#8211; Psychologuj.pl Portal, 2024. Available: <a href=\"https:\/\/psychologuj.pl\/psychologia\/percepcja\/\">https:\/\/psychologuj.pl\/psychologia\/percepcja\/<\/a> <\/li>\n\n\n\n<li><strong>The halo effect in business<\/strong> &#8211; Business Psychology. Available: <a href=\"https:\/\/www.psychologia.biz.pl\/efekt-halo-w-biznesie\/\">https:\/\/www.psychologia.biz.pl\/efekt-halo-w-biznesie\/<\/a> <\/li>\n\n\n\n<li><strong>Encyclopedia of Management<\/strong> &#8211; &#8220;Halo Effect,&#8221; Mfiles.co.uk. Available: <a href=\"https:\/\/mfiles.pl\/pl\/index.php\/Efekt_Halo\">https:\/\/mfiles.pl\/pl\/index.php\/Efekt_Halo<\/a> <\/li>\n\n\n\n<li><strong>OpenStax<\/strong> &#8211; &#8220;Polish Psychology: Principles of Perception in Gestalt Psychology&#8221;. Available: <a href=\"https:\/\/openstax.org\/books\/psychologia-polska\/pages\/5-6-zasady-postrzegania-w-psychologii-gestalt\">https:\/\/openstax.org\/books\/psychologia-polska\/pages\/5-6-zasady-postrzegania-w-psychologii-gestalt<\/a> <\/li>\n\n\n\n<li><strong>SWPS University<\/strong> &#8211; &#8220;Psychology of Business.&#8221; Available: <a href=\"https:\/\/swps.pl\/oferta\/warszawa\/studia-drugiego-stopnia\/psychologia\/biznesu\">https:\/\/swps.pl\/oferta\/warszawa\/studia-drugiego-stopnia\/psychologia\/biznesu<\/a> <\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>In the business world, every decision matters. As leaders, managers and business owners, we make hundreds of choices a day &#8211; from strategic investments to employee evaluations. But do we realize that most of these decisions are based not on objective facts, but on our subjective perception of reality? Imagine the situation: two experienced managers [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":2376,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-2379","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-bez-kategorii"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Why are 70% of business decisions based on illusions? - Get2Grow<\/title>\n<meta name=\"description\" content=\"Why are 70% of business decisions based on illusions? 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