Senior and middle managers,
employees of the Privacy, R&D, creative and legal departments,
business owners
Knowledge and competence
Knowledge of copyright and industrial property law, ability to identify the company’s intellectual property potential and prepare documentation to protect the company’s industrial property
Benefits
Higher awareness of the company’s creative potential, effective protection of the company’s intellectual property, strategic shaping of intellectual property development policy
Intellectual property is one of the key assets of a company today. From marketing materials and corporate image to trade secrets and patents. In addition to effective protection, there are many opportunities to activate the potential inherent in creative departments, which can bring tangible financial benefits, including in the tax area.
Properly shaping an intellectual property management policy requires learning about the practical aspects of selected peacock issues, testing the tools for implementing them and preparing for potential risks.
The aim of the training is to learn about the practical legal aspects of intellectual property, from key areas to tools for activating potential, ensuring the proper development and protection of existing and future assets. We focus on practice based on the experience of the participants, the potential of their teams and companies, pointing out potential areas of opportunities and risks. We will point out the steps necessary to implement a correct, legal model for the management and protection of intellectual property. We will discuss and practice crisis situations. We will demonstrate financial success stories in projects implementing intellectual property protection. We will show potential areas for future development of this legal issue.
