Expand your
Team
Employer branding - here we go!
for whom

The training is for those involved in the recruitment process: HR professionals, interviewers and managers who want to be consciously involved in deciding on the best candidates for their teams

Knowledge and competence

Employer branding training can be aimed at HR professionals as well as managers and business owners who want to improve their employer brand and increase their company’s attractiveness in the labour market.

Benefits

Through the training, participants will learn how to build an employer brand through an image and communication strategy, how to use social media for this purpose and how to create attractive job offers and a friendly recruitment process. On the other hand, issues of employee satisfaction and engagement surveys will be addressed.

To paraphrase a classic – if a company does not take care of its employer branding, then employer branding will take care of that company itself. In the era of the fight for talent, an effective employer branding strategy is no longer the domain of large corporations, but is increasingly affecting smaller companies as well. The training is designed to provide participants with practical knowledge on how to build a strong employer brand, or employer branding, which will attract and retain talent. The training consists of various modules that focus on different aspects related to employer branding.

During the training, participants will learn how to create an employer branding strategy, how to build a positive corporate image, which marketing tools to use to attract the best employees and how to effectively manage an employer brand. A key area will be strategies for building employee loyalty and engagement.
Participants will also learn how to monitor a company’s image and how to measure the effectiveness of employer branding activities.